The e-commerce industry has been flourishing in the past few years as customers are increasingly shifting towards online shopping. The Covid pandemic further accelerated the growth of e-commerce in 2020, leading to an almost 34% increment in online sales.
Realizing the potential of online shopping, many retailers are launching e-commerce websites for their stores. Those who didn’t transition to online stores before are also doing it now, owing to lockdowns and restrictions that have led to physical stores being closed for extended periods.
So it’s not just the number of online customers but also the number of e-commerce stores that are rapidly growing nowadays.
When launching an online store, the simple option would be to choose an eCommerce platform like Shopify or Magento and build a website with the platform’s help. But have you considered setting up your very own custom e-commerce website? Your first thought might be that it’s more complex and more complicated compared to readymade website builders. However, you might change your mind if you realize the following benefits of custom e-commerce:
Benefits of a Custom Ecommerce Website
- Full control: Unlike websites built with platforms like Shopify, a custom site is 100% under your control
- Unique design: Readymade e-commerce platforms are used by thousands of stores, so there’s going to be some similarity between the design and interface of such websites. With a custom website, you can have a unique design that sets your platform apart from the rest.
- Customized solutions and processes: One of the biggest benefits of a custom e-commerce website is that you can set it up to specifically suit your business process and mode of operation with tailor-made features and functions.
- Improve your site’s SEO: The SEO features you get from readymade e-commerce website builders are limited. If you have a custom website, you can formulate and implement better SEO strategies and boost your conversions.
Why Should You Outsource Custom Ecommerce Website Development?
If you’ve decided to launch a custom e-commerce platform for your online store, we highly recommend outsourcing the website development for the following reasons:
Cost-efficient
Outsourcing is a cheaper option compared to an in-house team as you don’t need to bear additional expenses for setting up a separate workspace and acquiring infrastructures.
Larger talent pool
When you’re outsourcing, you get to search and choose the best e-commerce website developers from all around the world and not limit yourself to just local talent.
Focus on what’s important
By outsourcing the website development process for your custom e-commerce site, you can focus on the more essential aspects of your business, like improving your products and increasing conversions.
Save time and effort
Outsourcing doesn’t just save you money but also saves time and effort because offshore website developers come with their own team and management, and you don’t need to waste time on training and integrating them into your core business.
How Much Does It Cost To Hire Offshore Ecommerce Website Developers?
The cost of outsourcing e-commerce developers will vary based on the region. Asia and Africa have some of the cheapest destinations, as the average hourly rate of developers in Asian countries like Bangladesh and Sri Lanka is around $25. In African countries like Morocco, Kenya, and Egypt is around $20.
In Eastern Europe, the rate varies between $25 to $40 an hour. Ukraine ($37/hr), Bulgaria ($34/hr), and Romania ($26/hr) are some popular European countries for outsourcing. The rates in Latin America are a bit higher — $50/hr in Chile and $55/hr in Uruguay and Mexico.
Final Note
Now you know the benefits of a custom e-commerce platform and that outsourcing website development is the best way to get it done. As a final note, we’d like to emphasize that you should not always go for the cheapest rates when looking for offshore developers. Instead, get in touch with multiple developers and teams to find the best talent that you can get within your budget.
Read more at https://youteam.io/blog/complete-guide-to-custom-ecommerce-website-development/
