In the past few years, the number of downloads of mobile apps has increased significantly. It led many companies to be interested in and invest in this field more than before. Although to make a successful app, it is not enough to just develop it in several weeks and wait until it gains the market.
In this article, we will discuss the most common stages of the mobile app launch cycle with which your app will be interesting for the users and successful in terms of marketing.
Research the Market
Before creating the application, the first spet to consider is to research the market for developing a relevant and best-fit app for your environment. This step is essential as even if the number of users increases in each field, there are also numerous competitors from which you need to be different to get the most attention.
Get To Know Your Buyer Persona(s)
As well as with the market, you should know for which audience you create the application. It is not enough just to say you make it for young people. You have to fit their daily routine. You can ask yourself such questions: Do they have some problem your app can deal with? Can it improve or fill the gap in some of their interest? If you can answer such questions–move on to the next step.
Initial Design and Development
Here you have to choose the critical aspects of your future application: do you want this app on iOS or Android, or cross-platform, which design do you want, and what features the app will have. This stage may take several months, and it is okay even if you won’t get the complete app yet.
Prototype Testing
If you begin testing the app prototype when it is not fully finished, it can save a lot of time rebuilding it or adding/removing some features. It is also to have a QA in your team to define bugs in the early development stages.
Beta Release
The see how the app works in the “real world”, you can conduct a beta release when several testers check if every feature works correctly. The research on this stage must be specific to see if every component is in place. Here you can see how you can and whether you need to upgrade the app before the big launch.
Launch Time
If you did all the previous stages well, this step would be easy enough. You can place the link to it on your website and post it on your social media bios. Here, you can also use paid ads, such as Google ads and social media, involving influencers or PR agencies that will call to action to download your app.
React On Feedback
After launching, your top priority must be reacting to the audience’s feedback. You need to fix bugs, test new performance updates, and add new features if your users recommend them and prove they are relevant to your app.
To keep the app relevant for a longer time, you need to make new updates with possible new features regularly. It will help to keep your target audience engaged and interested in this application.
Check out our blog to see more about a successful mobile app launch.
